Sanitaire is an excellent brand with a loyal following. The Alison Group was chosen because of our experience in Jan/San and understanding of manufacturers with both B to B and B to C components. Maximizing growth for this division of Electrolux is our primary goal.
“Time” is the common thread that ties all of Sanitaire brand products together. For their customers, “time” is the prevailing element that will make or cost them money. By introducing Sanitaire as “The Ultimate Time Machine” we positioned them as the go-to partner to help customers be more profitable. Indeed, in this vertical market, Sanitaire is an excellent resource for saving time, energy, money, and the environment.
Win-Ten is a promotion designed to help introduce the “time” message and create new sales. This six-month campaign serves as an additional element to enhance the relationship between buyer and seller and an excellent way to introduce new products into the line.
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