Every client is different because corporate culture is different. As a full-service marketing company our job is one of being a leader and a listener. This, I believe, has been the primary reason for our success over the past 35 years.

Whether it was outdoor equipment brands including Ryobi (Singer), Husqvarna, Homelite, WeedEater and Poulan or Jan/San clients like Glit, Microtron, Treleoni, SSS and others, we have found the way to translate our client’s most acute marketing issues into a positive ROI. Each challenge required an experienced blend of leading and following.

Business to business manufacturing is not the only area where this works. Our list of consumer related business is lengthy and we do not specialize, on purpose. Bringing ideas across verticals and introducing them with a fresh spin has proven to be good for every business. So, banks start thinking like department stores and specialty medical clients begin using CSRs to keep up with patients.

We break the norms where needed if they are hindering our success. Why can’t trade shows be profitable? Why depend on those terrible badge scanners? These are questions we ask and then solve. One client became a believer when we increased the booth traffic 20 fold and returned over 700 viable leads.

Good marketing at its heart is great strategy, creative, and tactical implementation. Implementation is as critical as the other two. Putting sales and marketing on the same page is how the money is made. Our job is to make it all come together.

We concentrate on where the hand-shake takes place. And, there is always a hand shake even in a virtual world.