Remember Waterbeds?

Hey, check the internet, they’re still around. In 1985 they were big. The top and bottom waterbed sheets were sewn together at the foot, so they were really big too. Almost a laundry load by themselves.

Our smallish southern cut and sew factory client competed well in the bed covering business but waterbed sheets was a niche they had not penetrated. The large department store buyers wouldn’t give him the time of day. “We need something unique and there’s nothing special about two sheets sewn together” he said, “got any ideas?”  In less than three weeks we gave him the idea, name, logo and packaging concept that increased his sales by 35%. 

His response to our simple idea? “Why didn’t I think of that?” But what really blew him away was Macy’s stores buyer giving him an aisle kiosk for the exciting new “Button Ups” brand line of waterbed sheets.

Instead of a seaming them together, we suggested he sew buttonholes at the foot of one sheet and corresponding buttons on the other. You might think it was the mix and match tops and bottoms that made them an instant hit but it was the secondary sell point that really caught the female consumer – “May Be Washed Separately” clearly noted on the package cover. We designed it that way.

What could a fresh eye on an old problem be worth to you?

If there is a better way to market your company, we know it.