The Alison Group

If there is a better way to market your company...we'll know it.

Monday, January 26, 2009

A Real Estate Program that Turns “Leads to Yes™”

“Your prospect will willingly give us her phone number and we’ll call to set up the tour.” That’s how we described the “Leads to Yes” system to our client. Sounds too good to be true? Read on…
Every lead is precious, especially today, but unless there is pertinent contact information you bear the expense of the brochure, postage and time with absolutely no promise of a return. In many cases it can cost five to fifteen dollars or more. This is why we introduced the Leads to Yes (LTY) system to our clients two years ago.
LTY is not simply lead generation. It is a programmed system of “interest generation” and helps weed out the expensive “not ready for buy time” consumers while cultivating the more serious prospects. Moreover the associated database logs in all prospect information electronically and it is always available to sales via the internet and a personal log in.
When you calculate the cost, LTY more than pays for itself with money and time left over. This is a great example of marketing and sales working very closely for success. It’s the way we think.
If there is a better way to market your company, we’ll know it.

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