Communicating with Seniors

Mr. Collins was 72. The last thing he wanted was another operation. Around the table we went and not a single one of the ten seniors disagreed. The issue was they had all lived with bone on bone pain in hips or knees for years but joint replacement was not in their vernacular. The other commonality was each of them had been reached by a well researched and finely honed marketing program. 

A year later they were starring in a video that would reach many more folks with similar pain, encouraging…yes encouraging them to see our docs and get an assessment. 

Typical of Alison’s thoroughness, the campaign didn’t consist only of collateral materials and media strategy. It also evaluated the physician’s office capability to field calls and turn them into appointments. The screening and call back process were integral to our success. It was monitored and revised on the fly so no leads were lost to poor execution. 

The bottom line is this: If there is a better way to market your company, we’ll know it!