STRATEGY, CREATIVITY, & RESPONSIVENESS

are required to achieve successful marketing. Our team specializes in all three.

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A full-service marketing team

focused on combining research and creative concepts for optimum results.

The Alison Group works out of offices in Charlotte, NC, and Augusta, GA. Since 1982, we have served dozens of accounts and managed thousands of projects. While our focus is creating new business for manufacturing companies, our experience covers a wide range of business types. Our 360-degree approach includes research, strategy, counsel, collateral, branding, packaging, web, broadcast, creative, media and digital.

Strategy

We like research. Panels, focus groups, and mall intercepts have all been constructed and managed across the US for multiple clients. This, along with industry knowledge and excellent common sense, forms the basis for solid strategy. It’s not rocket science, but it seems like it.

Responsiveness

Deadlines don’t move, so we have to. Our network of vendors and group support is worldwide. Your calls are returned same day, because we don’t rely on emails. It’s part of our culture.

Creativity

Alison executes the full suite of creative services differently than most agencies. Our creative approach is focused on selling. (Isn’t that refreshing?) We specialize in both B2B and B2C marketing.